Our mission
To contribute to better lives for older adults in Europe by strengthening collaboration across care, research, business, policy and lived experience.
EUCLI started in early 2026 as an independent, volunteer-run initiative. It brings together people working on ageing to connect, learn from each other and achieve more together to improve the lives of older adults.
For years Joanna's work was focused on the US market. There she saw how a functioning innovation ecosystem works in practice: how the right people find each other, how ideas get tested against reality, and how money flows toward things that actually help.
Looking at Europe from the inside, she found something different. Genuine expertise, real innovation and people who care deeply, but very little holding it together. There was no shared map, and strong ideas tended to stay local because there was no easy way for them to travel.
Older adults across Europe deserve innovation that actually reaches them, not only pilots in capital cities and not technology built without their input. EUCLI is an attempt to build some of the infrastructure that makes that more likely.
To contribute to better lives for older adults in Europe by strengthening collaboration across care, research, business, policy and lived experience.
A Europe where ageing is approached with dignity, realism and shared responsibility, and where innovation serves people rather than systems.
We don't compete with the networks already doing good work. We try to connect them, a bit like a train station where many lines meet.